One of the biggest things I struggled with when I first started in network marketing was my mindset about owning my own business.
When I started my business, I was still working full-time in an industry I had worked in for 27 years.
I wasn't the boss, I wasn't a manager, I was in an administrative position.
I wasn't a decision-maker, I was a do-er. Someone told me what to do and I did it.
I remember listening to my sponsor and other people on my team talking about their business with pride and conviction. Even people who I knew hadn't sponsored anyone yet seemed so much more confident about having a real business than I did.
I think a big part of my struggle was that I was letting what other people thought about my business affect the way I felt about it.
I was so excited when I first started because I had never heard about the network marketing industry before, and I thought it was amazing! Who wouldn't want in on something like this?
But when I started talking about my new business venture with friends and family, most of them brushed it off like I was crazy because they thought it was a pyramid scheme.
Have you had that little objection thrown in your face? I had no clue that the industry had that stigma attached to it so it really took me by surprise. I'm not going to lie, it hurt.
I can still picture their faces looking at me with that skeptical, raised-eyebrow look that said, "Yeah, ok, let's see how well this works out for you"
It really stung to know that people I cared about thought I was nuts! And I let their opinion get in my head which made me doubt myself, and that doubt led to me almost trying to hide that I had a business.
Does this sound familiar?
"When you treat your business like an actual business, it will pay you like a business. If you treat it like a hobby, it'll cost you like a hobby."
Even though I had doubt, I still had determination, and I made the decision that I was going to figure this thing out.
I went outside my network marketing company, and started following leaders in the industry like Eric Worre who encouraged all network marketers to become network marketing professionals.
I soaked up all the personal development I could, immersed myself in learning about the industry, and started showing up as the leader I needed to be. That's when it all started to shift.
I went from feeling embarrassed about having a business other people thought was ridiculous to taking ownership of it, and finding my path to success.
After investing literally tens of thousands of dollars in training and mentorship, my path led me to becoming a coach for network marketers where I found my true passion.
So here's a question to ask yourself, and you need to be totally honest.
Are you showing up as a leader?
People aren't going to join your business unless they see you as the leader that can help them be successful.
And if you're using social media to build your network marketing business, it's even more important to be mindful of what you say, what you do, and the image you're projecting.
Here's a few things to be mindful of that will help you to appear professional and like the kind of leader people are looking for. It might not be fair, but it's true -- we all make some sort of judgement when we first see people, so you want to make a good impression.
Zoom Calls and Live Video
My best piece of advice for when you're going to be on camera is to make sure that both you and your background are dressed for it.
What I mean by that is just make sure that you look presentable, and that your background isn't a mess. This might sound like a no-brainer, but I have seen some "interesting" situations on both Zoom and Facebook Live videos, so I couldn't resist including this.
Make sure you look neat and tidy, not like you just rolled out of bed. And even if you don't have a fancy background, just tidy up behind you. Close your messy closet, and put away the dishes and the clutter. If you need to use your bedroom, make sure your bed is made and there's no laundry laying around. And don't floss your teeth. (Yes, that really happened!)
Present yourself to your peers the same way you would present yourself to a prospect for your business. You're trying to build your authority and credibility, and you never know where a relationship might take you. Referrals are like gold in business, so you want to make a good impression on everyone you meet.
Honor Your Commitments
If you schedule an appointment, show up for it on time, no matter what.
I realize things come up that can't be helped - that's rare but totally understandable. If you can't make your appointment, do your best to reach out and let the other person know as soon as you can -- preferably in advance so they're not sitting around waiting for you, wasting their time.
Use a calendar that will remind you of your appointments so you don't forget about them. Again, it's all about being a professional, and being a strong leader.
Think Twice Before You Post or Comment
If you're using social media to build your business, then you have to be conscious about what you're posting. I'm specifically referring to posts and comments that could be considered controversial.
You're entitled to your thoughts and feelings about people, situations and events in the world, but you don't always have to share them on social media. It's your choice.
Just remember, like Las Vegas ...
What happens on social media stays on social media.
Even if you put something out, regret it and take it down, it's usually too late. People may have already seen it or shared it so it's out of your control. Write it, count to 10, read it over, and if you still feel you need to share it, go right ahead - just take that extra minute to be sure you won't regret it.
The more you treat all areas of your business like a true business, the more success you will gain. When you feel confident about who you are and what you're doing, people are going to take notice. And if you look like you're a leader in your industry, that authority and credibility will create serious growth in your business.
To your success!
P.S. You might find this helpful ... click here to grab my free guide to discover 5 Easy Steps to Create Influence Online.