Have you heard the old fable about the frog and a pot of boiling water?
The story goes that if you throw a frog into a boiling pot of water, it will immediately jump out – smart move! BUT if you put a frog in a pot of water, and bring it to a boil slowly, the frog will not jump out. He doesn't even realize he's slowly boiling to death … and it's not a good ending for the little frog.
Sometimes our business can be like that pot of water being brought to a slow boil. We get comfortable doing what we've always done even if it's not working. Even though we want success, we don't know what else to do, so we keep doing the same things. And we get the same results. And before you know it, your business is done like that little frog.
Are you ready to jump out of that water? Or are you feeling stuck wondering whether you should stay with what you're doing or try something new?
Here's a few questions ask yourself to see if it's time to try a new strategy to build your business …
If you can't answer yes to ALL those questions, then it might be time to hop out of that pot of water!
To your success!