Just in case you haven't realized it, I want to tell you how awesome you are!
There is no other person on this entire planet like you! Do you know what a gift that is?
Seriously, I'm not just blowing smoke up your kilt, I mean it! And do you know what?
The fact that you're unique like no other is your
SUPER POWER!
So are you using your super power in your business? Are you capitalizing on the fact that you are the only YOU there is?
What I'm talking about here is personal branding and attraction marketing.
And if you aren't using your super power in your business, you run the risk of blending in with everyone else in your company. Just another fish in the sea of sameness!
I have to admit, I don't know much about Kim Kardashian but she is the perfect example of personal branding!
People love her and are ready to buy anything that she promotes!
And you can do the same in your business by branding yourself and giving value!
Everyone loves their company and products and services, so it's sometimes a hard concept to consider because it's probably different from what you've been taught since joining your company. We're all told to "be a product of the product".
But when you're building your business online, branding yourself as an authority in your space (health, wellness, fitness, finance or whatever you want!) is going to set you apart from everyone else who is still posting pictures of their lotions, potions and pills saying, "This stuff is amazing! Buy it now!"
You need to determine your unique selling proposition or USP -- the one thing that sets you apart from your competition. People join people, so how can you position yourself to capitalize on being you?
It may be cliche but your vibe attracts your tribe, so what do you want to be known for? What value can you provide that will attract your perfect prospect or customer to you?
If your business isn't growing the way you'd like it to, give some thought to how you are promoting it online. Are you doing the same thing as the other gazillion people in your space, or are you standing out by giving value to attract the right people into your business?
I have a free guide you can grab here to help you get started with branding yourself and showing yourself as the leader people are looking for.
To your success!
Teresa
P.S. If you have no idea how to even get started with personal branding and attraction marketing, then I invite you to click here to schedule a *Business Blueprint Session* with me so I can help you start capitalizing on being your amazing self!
