Every morning when I wake up, the first thing I do is make myself a delicious cup of coffee. While the coffee is brewing, I go around and open the curtains in the living room to let in the light.
And the whole time I'm trying to make my coffee and open those curtains, my little cat, Sake (yes, like the Japanese wine), follows me around like a starved fiend!
She follows me every step of the way looking up at me, getting in between my legs just waiting for me to feed her some wet cat food.
Sake is cute as pie, but it's so annoying first thing in the morning! Just let me get my coffee first!
But she's very persistent, and won't stop until she gets what she wants.
It's kind of like when there's something you know you should be doing for your business, but you're not doing it for some reason (it makes you uncomfortable, you don't know where to start, or the coffee isn't ready yet!) but it's always there, like a little monkey (or cat!) on your back.
SPOILER ALERT! THIS ISN'T ABOUT MY CAT!
When you started reading this did it draw you in and grab your interest?
Did you keep reading because you were curious?
As you read it, did you start to feel like you were learning a bit more about me so you felt like you were getting to know me a little better?
That's the power of story, and that's what I want to talk to you about today, not my cat!
Using story in emails, blogs, social media posts and video is a powerful way to connect with your audience.
When you share a story, your audience is given a little glimpse into your life. It makes them feel like they know more about you, and helps build that "know, like and trust" factor I'm always talking about.
You can share a story like I did about my cat, and relate it back to business like I did when I talked about not doing something you should in your business.
You can also use story to show your audience that you can relate to where they are, you understand how they feel, and let them know that you have the solution that can help them.
For example, if your business is health and wellness and you've struggled with your weight in the past but have now found a solution with your products, sharing a story about your journey is a powerful way to build connection with your audience.
Using story is also a good way to entertain your audience. Personally, I always try to share as much value as I can to help you with building your business, but I don't want to sound like I'm lecturing you to death!
I want you to enjoy my blogs, posts and emails as well as get solutions for building your business, and using story helps capture your interest while I share my message to you.
I hope this has given you some ideas on how to incorporate using story in your business!
To your success!
P.S. Going back to not doing something in your business that you know you should be ... I currently have space to work with three more people in my Expect Success Coaching program. If you want help with creating a steady stream of qualified prospects, having conversations that close more team members, email marketing or all these things, click here to schedule a Business Blueprint Session with me, and let's see if we're a good fit to work together. I'd love to help you!