Just the other day, a guy that I'm "Friends" with on Facebook sent me a message in Messenger. Looking back through the chat, we had connected in 2017, had a brief chat about having mutual friends, and that was it.
And then 2 days ago he messaged me saying it's been awhile and asked how I'm doing. I replied saying I was good, and then he came back with a voice message asking me what's new in my world.
Maybe it's just me, but I just find that to be such an odd conversation.
How do I (and why do I want to?) tell someone what's "new in my world" when we don't even know each other? Am I supposed to sum up everything that's happened in my life for the past four years?
This weird little conversation just reminded me of why building an email list is so important!
When someone joins your email list, they expect to receive emails from you. They've invited you into their world, and so it's not weird when they hear from you!
When someone joins your list, you have the privilege of staying in contact, keeping yourself "top of mind", and you're able to give value to your subscribers so that they can learn more about you, get to know you, and understand what you have to offer.
Here are 3 simple ways you can start to build an email list so that you can keep in touch and regularly engage with your ideal prospects and customers!
- Create a lead magnet or free guide.
Think about what you have to offer, and create a free guide that gives your target audience value and information around that topic. You can set up a simple landing or capture page, and boom! They're on your list!
- Create a poll or survey.
People love to give their opinion so creating a poll or survey around what you have to offer is a great way to get people on your list. Your poll or survey will also give you some great insight into what people want to know about which gives you content for your emails.
- Create a Facebook group and require an email address to join.
Creating a group around what you have to offer is another good way of inviting people into your world. If you make providing their email address a requirement, you're able to let them know about content you've shared in the group or to let them know when you're going to go Live so they don't miss anything.
If you're ready to get started with email marketing, I've got you covered!
I created the Easy Email Formula for Network Marketers to help you step-by-step with the key ingredients for writing emails that inspire your prospects to do business with you!
This course is available for a limited time for just $27 so CLICK HERE and start using the power of email marketing in your business strategy today!
To your success!
P.S. One of the bonuses included with this course is a free 45-minute strategy call with me so I can help you create an email marketing plan that's customized for your business! I'm here to support you!