Teresa Jessen

Using the AIDA Copywriting Formula to Write Compelling Copy

Here’s a little tip for you that you can use when writing social media posts, blogs, articles and emails! AIDA is a very popular copywriting formula used in marketing. If you follow this formula, it can help you create some very compelling posts. Here’s how it works:Attention – Get the reader’s attentionInterest – Create interest so […]

Chunk Down Your Big Goal to Create Your Path to Success

I had an interesting call the other day with a sweet lady struggling to grow her network marketing business. I was asking where she’d like to see her business in the next 6 to 12 months, and she couldn’t give me an answer! Honestly, I was a bit shocked. Because if you don’t know where you’re […]

The Biggest Mistake to Avoid When Promoting Your Products Online

What do you do when you see an ad or a post about a product that interests you? More than likely, you click on it to read more about it, right? And what happens if you get distracted in the middle of that ad or post? If you start thinking about it later, you’ll probably Google the […]

Harness the Power of Story Telling to Grow Your Business

Every morning when I wake up, the first thing I do is make myself a delicious cup of coffee. While the coffee is brewing, I go around and open the curtains in the living room to let in the light. And the whole time I’m trying to make my coffee and open those curtains, my little […]

Creating Better Engagement On Your Social Media Posts

If you know me at all, you know that I’m a big fan of LinkedIn for building your business. The LinkedIn platform was made for business, so no one is ever surprised or offended when you post about business. It’s perfect! Part of warming up the algorithm on LinkedIn so more people see your posts in their feed is to like and […]